In the construction of an online community, planning clear lead strategies helps to build proper actions and increase visibility. Identifying the stages through which digital content consumers pass, and aligning coordinated information so that they receive this content in the correct form and timing, has become key to better community development as a group.
The virtual community needs to have a defined objective, which may include:
- Benefits of developing innovation and technological projects in Portugal, and in global companies. Technology encompasses the set of techniques, skills, methods, and processes used in the production of goods or services, or in achieving goals, such as in scientific research.
- Offering training for internal or external teams depending on your business type, multidisciplinary mentorships, and other forms of entrepreneurial education.
- Virtual Communities of Practice in the Context of Websites or Blogs, conducting some statistics tracking for company presentations.
The results that building a digital community can bring to a venture include:
- Enhanced Engagement: It facilitates deeper and more solid engagement between the brand (branding) and its consumers and partners, creating a more loyal and lasting relationship.
- Organic Growth: Groups of engaged members promote organic growth, driven by satisfied and confident individuals in the security that the company offers. This encourages community members to recommend the brand and its services to others.
- Customer Support: An active community can expand as a powerful resource for supporting customer demands, where people from the same group can assist each other with questions and issues, thereby reducing the volume of support required by the company’s team.
Conclusion
Valuable Feedback and Insights:
- Digital communities offer a platform, often equipped with forms, for user feedback, allowing organizations to collect valuable insights through the analysis of preferences, topics of interest, among others. This can guide innovations in the product portfolio and overall improvements.
